Mi Ola Surf
2013-15 / Brand Strategy & Digital Design
Mi Ola makes chic, high-performance swimwear for an active lifestyle
We are building on the successful launch of our women's swimwear line, clarifying our brand, overhauling our eCommerce presence to support more socially-driven real-time marketing, and redefining our go-to-market strategy to expand reach, improve customer experience & loyalty, and drive sales.
Brand Story

Vision

Target Customer

Competitive Landscape

Value Proposition & Opportunity

Inspiration

Positioning

Values

Stories

Name

Tagline / Call-to-Action
Bikini Prints

Red+Black Chevron

Palm

Red+White Chevron

Blue+Black Chevron
Trade Show

eCommerce (in development)

HOLLER AT ME