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Mi Ola Surf

2013-15  /  Brand Strategy & Digital Design

Mi Ola makes chic, high-performance swimwear for an active lifestyle

We are building on the successful launch of our women's swimwear line, clarifying our brand, overhauling our eCommerce presence to support more socially-driven real-time marketing, and redefining our go-to-market strategy to expand reach, improve customer experience & loyalty, and drive sales. 

Brand Story
A woman in a pink bikini standing on the beach.
Vision
A woman is doing an exercise on the ground.
Target Customer
A collage of photos with women in bikinis.
Competitive Landscape
A dog sitting on the beach next to surfboards.
Value Proposition & Opportunity
A series of photos with different people in the background.
Inspiration
A woman is surfing in the ocean on her surf board.
Positioning
A woman in pink bikini and orange bathing suit.
Values
A person swimming in the ocean with text describing their personal style.
Stories
A woman riding the waves on top of a surfboard.
Name
A woman is diving into the water with her surfboard.
Tagline / Call-to-Action

Bikini Prints

A woman in pink bikini holding a surfboard.
Red+Black Chevron
A woman in a bikini standing on the beach.
Palm
A woman in a bikini standing on the beach.
Red+White Chevron
A group of women in bikinis hanging on ropes.
Blue+Black Chevron

Trade Show

A woman in a bikini standing next to a table.

eCommerce (in development)

A website with multiple images of people on the beach.

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