ME

I am an Experience Designer and Strategist with a +20-year track record of delivering innovative solutions that make a difference.

I drive research, foresight, vision, and design work. And have led cross-functional teams building explorations, strategies and solutions for established & startup clients across a range of industries and audiences.

I believe that people do their best work in mission-driven, insights-led, collaborative, people-centric cultures. And I am motivated primarily by the urgent need for radically human– and planet–centered innovation & creativity to tackle the challenges and opportunities of our time.

I am currently writing a series on the transformative potential for digital ecosystems to drive new uses & value, increase sustainability, and mobilize new populations in the automotive & mobility sectors.

Also consulting. And looking for my next team opportunity.

SERVICES

Design Leadership
Research & Insights
Foresight
Vision & Concept
Strategic Direction
Experience & Product Design
Writing
Consulting
Workshop Facilitation

WORKED W/

Automotive & Mobility 
Volvo Cars, AutoTrader, Manheim
Energy & Sustainability  
GE Energy
Finance
Bank of America, GMAC
Retail & Consumer Goods
Target, Home Depot, Coca-Cola
Fashion & Apparel  
Prada, Mi Ola, Topology Eyewear
Travel & Hospitality 
OpenTable, Hyatt
Technology & Communications
Telenav, AT&T, Sprint
Media 
Esquire, Harper's Bazaar
Logistics 
DHL
Government 
UK Inland Revenue
Agency & Consulting  
Sapient, Digitas, Icon MediaLab

Not just a device on wheels

Even as the industry struggles through a wholesale reconfiguration of the many mutually-reinforcing systems that have enabled its success over the past century, but have since stagnated and hindered its progress, the digitalization of the car offers the opportunity to transform not just the car, but the industry into a more open innovation ecosystem.

One that would allow customers to do more on-the-go, with cars that fit better into a broader and more sustainable portfolio of mobility formats refactored for an increasingly-urbanized world.

DEFINING
VEHICLE
SOFTWARE
__

#AutoMobility 
#Culture
#Software

REDESIGN
URBAN
MOBILITY
__

#AutoMobility
#Cities
#Behavior

AUTOMOTIVE
EXPERIENCE
STRATEGY
__

#AutoMobility
#Behavior
#Safety
#Sustainability

Strategies for More Sustainable Car Use

To many of us it has become a self-evident truth that car-dominant transportation systems are simply unsustainable — the negatives spanning from their no-longer-deniable environmental impact, to other degradations of our quality of life — the loss of time & economic value due to congestion, road safety & fatalities, spatial dominance by the necessary infrastructure, noise, stress & unwell-being, isolation & asociality, etc.

But personal cars will not be disappearing anytime soon. So in addition to reducing car ownership and replacing car use with alternate modes when suitable, it is imperative that when we do choose to use our cars, we do so in more considered and sustainable ways:

Reducing the Costs & Harms

Minimizing Pollutants
Reducing Other Usage Impacts
Reducing Manufacturing Impacts

Increasing the Benefits

Increasing Vehicle Utilization
Trip Purpose Should Drive Vehicle Size
Increasing Peak Road Capacity
Improving Fit for Urban Access/Use
Broadening Vehicle Utility

Turn Your Lights On!

The perils of failure in the design of the automotive experience. As we race headlong towards a future of automated auto-motion, it is increasingly clear that absent the perfection of level 5 autonomy and all that it assumes, the design of these systems has to pay a lot more attention to the human machine interface and how it enables clear awareness, communication and control between the two systems.

CLUES TO
UNLOCKING
THE MOBILITY
REVOLUTION
__

#Mobility
#Behavior
#Culture
#Safety
#Sustainability

Innovations in Product Design

What’s it going to take to unlock real growth for micromobility, and deliver the myriad benefits that it promises?

ME  |  WRITING. |  PROJECTS  |  RESUME  |  LINKEDIN