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in Complex Ecosystems
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Mobility Innovation Ecosystem
Mobility Innovation Ecosystem
current / Experience Strategy, Writing
Not just a device on wheels
Even as the industry struggles through a wholesale reconfiguration of the many mutually-reinforcing systems that have enabled its success over the past century, but have since stagnated and hindered its progress, the digitalization of the car offers the opportunity to transform not just the car, but the industry into a more open innovation ecosystem.
One that would allow customers to do more on-the-go, with cars that fit better into a broader and more sustainable portfolio of mobility formats refactored for an increasingly-urbanized world.
DEFINING
VEHICLE
SOFTWARE
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#AutoMobility
#Culture
#Software
REDESIGN
URBAN
MOBILITY
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#AutoMobility
#Cities
#Behavior
AUTOMOTIVE
EXPERIENCE
STRATEGY
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#AutoMobility
#Behavior
#Safety
#Sustainability
Strategies for More Sustainable Car Use
To many of us it has become a self-evident truth that car-dominant transportation systems are simply unsustainable — the negatives spanning from their no-longer-deniable environmental impact, to other degradations of our quality of life — the loss of time & economic value due to congestion, road safety & fatalities, spatial dominance by the necessary infrastructure, noise, stress & unwell-being, isolation & asociality, etc.
But personal cars will not be disappearing anytime soon. So in addition to reducing car ownership and replacing car use with alternate modes when suitable, it is imperative that when we do choose to use our cars, we do so in more considered and sustainable ways:
Reducing the Costs & Harms
Minimizing Pollutants
Reducing Other Usage Impacts
Reducing Manufacturing Impacts
Increasing the Benefits
Increasing Vehicle Utilization
Trip Purpose Should Drive Vehicle Size
Increasing Peak Road Capacity
Improving Fit for Urban Access/Use
Broadening Vehicle Utility
Turn Your Lights On!
The perils of failure in the design of the automotive experience. As we race headlong towards a future of automated auto-motion, it is increasingly clear that absent the perfection of level 5 autonomy and all that it assumes, the design of these systems has to pay a lot more attention to the human machine interface and how it enables clear awareness, communication and control between the two systems.
CLUES TO
UNLOCKING
THE MOBILITY
REVOLUTION
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#Mobility
#Behavior
#Culture
#Safety
#Sustainability
Innovations in Product Design
What’s it going to take to unlock real growth for micromobility, and deliver the myriad benefits that it promises?
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