Mi Ola Surf

2013-15  /  Brand Strategy & Digital Design

Mi Ola makes chic, high-performance swimwear for an active lifestyle

We are building on the successful launch of our women's swimwear line, clarifying our brand, overhauling our eCommerce presence to support more socially-driven real-time marketing, and redefining our go-to-market strategy to expand reach, improve customer experience & loyalty, and drive sales. 

Brand Story

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Vision
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Target Customer
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Competitive Landscape
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Value Proposition & Opportunity
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Inspiration
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Positioning
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Values
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Stories
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Name
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Tagline / Call-to-Action

Bikini Prints

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Red+Black Chevron
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Palm
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Red+White Chevron
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Blue+Black Chevron

Trade Show

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eCommerce (in development)

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