Prada
Epicenter NY

2001-02

PROCESS DESIGN CONTENT DEVELOPMENT

“Prada is Content”

A seminal deployment of multi-channel interaction to complement high-touch haute couture customer service. 
The content development process was designed to harvest the various artifacts of the product development process at points of creation, and transform them into assets for the various touchpoints
A woman in white and red jacket walking.
A drawing of a woman in a dress
A woman in white jacket touching screen on atm machine.
A computer screen with various images of clothing.
A table with several different types of shoes.
A flowchart of the different stages of a project.