Coca-Cola Freestyle Dispenser

2008-09

EXPERIENCE ARCHITECTURE COMMUNITY / EXPRESSION

Enhancing the classic soft drink pouring experience for an entertainment-oriented generation through variety & choice

A next-generation interactive fountain dispenser using micro-dosing technology to pour a 100+ sparkling & still beverage brands from a single freestanding unit – delivering unprecedented beverage variety with choices to suit any consumer taste, fine-grained business intelligence, and a reduced environmental footprint.
A woman is putting money into an automated coke machine.
Three coca-cola machines are shown side by side.

The key design challenge for the user interface was to present the variety of beverages available in a way that made the experience of selecting one intuitive, delightful, and immersive in the aura of the brands offered.

The design of the system integrates the behavior of the touch screen user interface, the lighting scheme, and the mechanical pouring elements into a seamless whole that eases the consumer into a new interaction paradigm for dispensing a beverage.
A flowchart of the process for creating an event.

TOUCH SCREEN
CONSUMER INTERFACE
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The first generation of the main consumer interface anchored the flavor variants off the brands with which customers were already familiar.

The visual design maximizes the use of the color spectrum associated with each brand, and as the consumer pours their choice of beverage, the color projected from the screen casts a glow on their face, subtly incorporating them into the world of the brand. 
A bunch of different logos on some buttons
A red background with six different logos on it.
A silver background with six different diet coke logos.
A black and red logo is shown on the screen.
A green background with sprite logo and various colors.
A series of sprite zero buttons are shown.
A yellow background with various flavors of fanta.
A round of fanta zero is shown with the logo.

ADA
CONSUMER INTERFACE
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The ADA user interface organizes the same assets in a grid which makes it easy to select a brand and then a flavor using a simple left/right touch panel at an accessible height. The visual presentation is dialed back in order to emphasize visibility and legibility.
A collection of soda and other drinks are shown.
A bunch of different types of diet coke logos
A close up of the coca cola buttons
A bunch of different colored balls with logos on them

CREW-SERVE
INTERFACE
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The crew serve interface was optimized for multi-order taskflows, repeat pours, and efficiency of use.
A bunch of different types of buttons on a black background
A bunch of soda pop buttons are shown.

CUSTOMER
SENTIMENT
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