Leveraging the diffusion of consumer-friendly hardware & software platforms to expedite product trial, to smooth adoption, and to improve learning, utilization & retention of the “Guest Center”

The adoption of consumer technologies into restaurant operations offered a step up in ease & efficiency for floor management, and also created the opportunity to restructure OpenTable’s restaurant acquisition & onboarding process.

Simpler, faster, and lower-cost system deployment allowed for greater flexibility in customer acquisition strategies, improved the timeliness & effectiveness of product on-boarding, and enhanced productivity for restaurant staff—all of which significantly improved customer satisfaction at the inception of the relationship.