Career History

Creative Director & Entrepreneur with a 20-year track record of delivering innovative solutions that make a difference – OpenTable Restaurant Solutions, Coca-Cola Freestyle dispenser, Scout by Telenav, Mi Ola Surf, Home Depot First Phone, Target.com, Prada Epicenter retail experience are some of the initiatives I have led and/or contributed to.

I'm interested in working with a creative team tackling opportunities at the intersection of design, behavior, technology & culture. I'm passionate about working with smart people, building cultures of creativity & designing cool $hit

CrossMedia

Experience

Contributed to, driven and led the Experience Design of high-profile solutions in mobile/online/desktop applications, omni-channel experiences, eCommerce, and digital marketing


Guided cross-functional teams through the lifecycle of product development, from conception to delivery. Collaborated with customer insights, product management and marketing in the development of product strategy & roadmaps


Managed and mentored teams of visual, interaction & motion designers, researchers, copywriters, content strategists, and interface developers


(Co-)founder of two startups in apparel & fashion marketing

Artifacts

Awards

Scout by Telenav
Best of CES 2012 Finalist


AutoTrader UK iPhone App
Cannes – Silver Lion, 2010


Prada Broadway "Epicenter" Store
IDSA/BusinessWeek – Silver and Bronze, 2002


Flakemaster
Art Directors Club NY – Distinctive Merit, 2001
Omni Intermedia – Gold, 2001

Education

M.Arch., School of Architecture
Princeton University


B.A. [Architecture]
Columbia University

Design Consultant :
Topology Eyewear, Glint, OpenTable, Mi Ola Surf

San Francisco / June 2014 to present

Topology makes premium eyewear individually crafted to fit your face perfectly, starting with a selfie on your phone. I drove the customer research and experience strategy to make this novel shopping & design process as easy as possible.

At Glint – a next-generation organizational development platform – I led the design of the self-service capability for their rapidly-growing customer base. 

At OpenTable, I worked with the Restaurant Solutions team to improve the usability and capability set of Guest Center, their reservations & table management system. In addition, I led the design of their community-driven customer support system, and drove the exploration phase for the restructuring of their restaurant on-boarding strategy.

Mi Ola Surf makes chic high-performance swimwear for an active lifestyle. I worked with them to clarify their brand and to redefine their go-to-market strategy to expand reach, improve customer experience & loyalty, and drive sales. 

Clients – Topology Eyewear, Glint, OpenTable, Mi Ola Surf

Founder & Creative Director : Salty Shirts

San Francisco / January 2018 to present

Salty Shirts is the first in a series of lines of humorous expressions of play, pleasure and conviviality. We're building a platform for collaborative creation and expression, and looking to partner with copywriters and illustrators who appreciate the good life.

Co-Founder & Designer : Cult Collection

San Francisco / January 2014 – May 2016

We created Cult Collection as a fashion community connecting passionate consumers with stylists, the brands they love, and their fellow fashionistas so they can discover, express and shop their style. Users could create their own looks, and build on outfits other people were creating, to keep their personal style fresh and on-point. 

Director of Experience Design : Digitas LBi

San Francisco / January 2013 – March 2014

At Digitas, my role was to bring a customer-centric perspective to the creation of digitally-driven advertising programs.

Clients – eBay, Merrill Lynch, GM, Taco Bell

Director of Experience Design : Telenav

San Francisco Bay Area / December 2010 – January 2013

At Telenav, I led the team designing Scout, a daily personal navigator – integrating guidance, maps & traffic, and local search & discovery into a seamless mobile and in-car experience – which ranks amongst the most-downloaded apps in the Navigation category. 

We developed and prototyped concepts to improve situational awareness, ergonomics, and safety through voice-based interaction, coordinated head-up & console display, on-board & online data, and integration with physical vehicle controls.

Clients – AT&T, Sprint, Sony Electronics, Ford

Creative Director, UI : Cola-Cola

Atlanta / April 2008 – December 2009

At The Coca-Cola Company, I worked on the product innovation team developing the Freestyle fountain dispenser – a digital beverage platform offering 100+ flavors – tying together the brand expression and the digital, industrial & operational design to deliver an holistic, intuitive and delightful customer experience.

Creative Director : Sapient

Chicago, Atlanta & Detroit / June 2005 – November 2010

At Sapient, my role was to lead integrated design teams – tying together user research, concept exploration, requirements development, brand expression, and experience design activities to deliver solutions which achieved their business objectives by focusing on user needs and desires. 

Clients – Coca-Cola, Home Depot, Target, GM, AutoTrader, GE Energy, DHL, AT&T

Art Director & Information Architect : EzGov

Amsterdam / April 2003 – March 2005

At EzGov, we built online transactional applications for government agencies – e.g. tax filing, benefits claim, disbursement, etc. 

Clients – UK Inland Revenue, US Deptartment of Customs

Art Director : IconMediaLab

New York / July 2000 – May 2002

At IconMediaLab, I worked on the digital experience of the Prada Broadway Epicenter Store. Launched in 2001, the store was a pioneering example of a multi-channel retail experience — using digital content & technology to enhance the high-touch experience of the luxury brand by bridging gaps in the shopping process, improving knowledge of and access to inventory, and exposing a behind-the-scenes look at the production of the storied label.

Clients – Prada, Chubb Insurance

Senior Designer : Hearst Interactive

New York / Jult 1996 – June 2000

At Hearst Interactive, we worked with a diverse range of media properties in the magazine, book publishing, broadcast, and entertainment & syndication divisions of Hearst to develop editorial, marketing, and community properties through which they could engage with their readers & viewers more directly.

Clients – Esquire, Harper's Bazaar, Avon Books, King Features

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