The first release of ItsYourSmartGrid.com communicates non-trivial technical concepts to consumers through a distinct combination of straightforward storytelling, a consumer-friendly low-tech style, and cost-effective distributed media to get the word out. As an independently-branded entity, it establishes the basis for a site that will organically grow to become the de facto hub for a consumer community organized around the topic.
Upcoming releases will maximize the value of the core content through partnerships with other distribution channels, e.g. forward-looking utilities and paradigm-shifting energy players, such as Google.org, seeking to educate their customer base.
To support the rollout of smart meters in the Florida service area, we developed a campaign strategy which emphasized familiarization, habit-formation, and advocacy by highlighting the benefits and relevance of the program to electricity consumers
Cult CollectionSystems / Fashion
Scout NavigatorSystems / Automotive
Coca- Cola FreestyleSystems / Food Service
Home Depot MobilitySystems / Retail
Prada Epicenter NYSystems / Retail
Taco Bell Omni-ChannelSystems / Food Service
OpenTable On-BoardingSystems / Operations
Mi Ola SurfBrand / Strategy
Smart Grid RolloutCommunications / Strategy
Infinity > Infinity + 1Computational Art / Binary
MatrixComputational Art / Binary
WiresComputational Art / Binary
ShuffleComputational Art / Games