As Opentable drove greater adoption of their iPad-based diner & reservations management system, the elimination of the time and costs – hardware, labor, and attention – associated with the old deployment process (for both parties) significantly improved customer satisfaction at the critical inception of the relationship, and thereby opened up bandwidth to deliver more effective training and capability to restaurant staff.
In addition, the modularization of the deployment process also opened up new opportunities to explore alternate approaches to customer acquisition and relationship management.
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