Cult Collection

cult_home_themes_2

We created Cult Collection as a fashion community to connect passionate consumers with stylists, the brands they love, and their fellow fashionistas so they could discover, express and shop their style. Users could create their own looks, and build on outfits other people were creating, to keep their personal style fresh and on-point

Customer Acquisition

Optimized advertising spend by A/B testing creative, audience targeting, bid strategy, weekly & day-part placement, etc.

cult_ads_lookingInspiration
cult_ads_winterWhites
cult_ads_single_alternativeOffice
cult_ads_flauntingStyle
cult_ads_cozySweaters
cult_ads_single_statementCoat
cult_ads_createOriginal
cult_ads_holidayParty
cult_ads_endlessInspiration

Content Themes

Once we've accounted for function, occasion & season, fashion at its core is about expression & identity. Seasonal, trend, and culturally-driven featured themes are updated on a weekly basis, and complemented by weekly email newsletters showcasing exemplary looks around a theme. Look content can be filtered to match the user's need, interest or affinity — How to Wear It, Style Icons, Designers, Vibes, Situations, Entertainment

cult_themes_1
cult_themes_3
cult_themes_5
cult_themes_2
cult_themes_4
cult_themes_6

Outfit of the Day

Daily challenges to drive return and provide inspiration. OOTD challenges were cross-posted to instagram, with winners announced daily

cult_home_ootd_1
cult_home_ootd_2

Look & Engagement Modules

A feed of fresh & popular content, interspersed with modules designed to showcase influential stylists, drive completion of key on-boarding steps, and to drive deeper engagement with preferred content

cult_home_stylists
cult_home_look_1
cult_home_look_2
cult_home_closet

Discovery

Inspiration from fellow fashionistas

cult_look_in_feed
cult_item_detail

Create a Look

The heart of the experience is the ability to create a look effortlessly, whether from scratch or based on inspiration from other users

cult_item_detail_menu
cult_select_category
cult_create_look_3
cult_create_look_1
cult_add_item_results
cult_save_look_1

Browse / Search Retail

A feed of live retail inventory based on the user's explicit & implicit brand & category preferences

cult_retail_sale
cult_retail_dresses

My Lookbook & Closet

Personal creation & shopping support

cult_lookbook
cult_closet

Other Projects

Cult CollectionSystems / Fashion

Scout NavigatorSystems / Automotive

Coca- Cola FreestyleSystems / Food Service

Home Depot MobilitySystems / Retail

Prada Epicenter NYSystems / Retail

Taco Bell Omni-ChannelSystems / Food Service

OpenTable On-BoardingSystems / Operations

Mi Ola SurfBrand / Strategy

Smart Grid RolloutCommunications / Strategy

Cultural LootCommunications

Infinity > Infinity + 1Computational Art / Binary

MatrixComputational Art / Binary

WiresComputational Art / Binary

ShuffleComputational Art / Games

Holler at me