Next-Generation In-Car Experience
In addition to the mobile app, we worked with our automotive partners to develop concepts for a more holistic in-car connected experience. Using a combination of the instrument cluster, the built-in touchscreen console, smart phone, head-up display, steering-wheel controls, and speech-based interaction to create a more tangible and ergonomically efficient interface between driver and vehicle, we sought to reconnect the driver with their world outside the car while increasing situational awareness, driver confidence and road safety.
Integration between the phone app, vehicle-based system, and cloud allowed for seamless continuity between searching for a place to go, driving there, and arrving and experiencing that place.