Prada Epicenter NY Prada | April '01 – May '02
In-store multi-channel content display system developed in collaboration with OMA/AMO and IDEO. The objective of the user-experience design was to integrate handheld devices, touchscreens & presentation displays, an intranet, and customer-service web site interfaces into a seamless physical/virtual experience embedded in the context of the Prada brand, the Broadway store location, and the high-touch service relationship between the sales staff and their clientele
Closet Touch Screen
Customers can use the RFID-tagged garments they have selected off the rack as the starting point for exploration of the collection to discover similar/complementary items
Customer Extranet
A closed url behind extends the in-store experience onto the web

Staff Intranet
Staff-customer communications, Customer transaction history, inventory lookup ...
Prada is Content
In addition to the design and development of the user experience, in order to support the brand proposition that 'Prada is content', we designed the process and procedures which would be used by client personnel to produce all screen-display assets on a seasonal basis

Existing sources of content within the many workstreams within Prada – design, manufacturing, archiving, advertising, merchandising, fashion shows, public relations, etc. – were identified and trained in the production of source digital assets. This effectively created a parallel layer of representation across key nodes of the existing production process, effectively seeding a more thorough 'virtualization' of the entire organization

awards: IDSA 2002 Silver and Bronze