Coca-Cola Freestyle The Coca-Cola Company | Apr '08 – Feb '10

Coca-Cola Freestyle™ is a new fountain dispenser from The Coca-Cola Company that uses micro-dosing technology to dispense more than 100 sparkling and still beverage brands from a single freestanding unit, delivering unprecedented beverage variety with choices to suit any consumer taste

The key design challenge for the user interface was to present the variety of beverages available in a way that made the experience of selecting one intuitive, delightful, and immersive in the aura of the brands offered. The design of the system integrates the behavior of the touch screen user interface, the lighting scheme, and the mechanical pouring elements into a seamless whole that eases the consumer into a new interaction paradigm for dispensing a beverage.

Find a Freestyle dispenser near you

In the Press
Best Global Brands 2011
Interbrand / 2011
Coca-Cola's 100-Flavor Interactive Freestyle Soda Fountain in Action
Fast Company / Zachary Wilson / July 21, 2009
Coca-Cola's Freestyle, Dean Kamen, and More
BusinessWeek / Jessie Scanlon / September 30, 2009
Will New Coca-Cola Vending Machine Allow Ultimate Customization at the Point-of-Sale?
Mass Customization / Frank Piller / April 28, 2009
Coke's RFID-Based Dispensers Redefine Business Intelligence
InformationWeek / Mary Hayes Weler / June 6, 2009

Consumer Reaction

Touch Screen Consumer Interface

ADA Consumer Interface

Crew Serve Interface

Service Interface