Customer Acquisition Optimized advertising spend by A/B testing creative, audience targeting, bid strategy, weekly & day-part placement, etc. |
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Content Themes Once we've accounted for function, occasion & season, fashion at its core is about expression & identity. Seasonal, trend, and culturally-driven featured themes are updated on a weekly basis, and complemented by weekly email newsletters showcasing exemplary looks around a theme. Look content can be filtered to match the user's need, interest or affinity — How to Wear It, Style Icons, Designers, Vibes, Situations, Entertainment |
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Outfit of The Day Daily challenges to drive return and provide inspiration. OOTD challenges were cross-posted to instagram, with winners announced daily |
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Look Content & Engagement Modules A feed of fresh & popular content, interspersed with modules designed to showcase influential stylists, drive completion of key on-boarding steps, and to drive deeper engagement with preferred content |
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Discovery Inspiration from fellow fashionistas |
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Create a Look The heart of the experience is the ability to create a look effortlessly, whether from scratch or based on inspiration from other users |
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Browse / Search Retail A feed of live retail inventory based on the user's explicit & implicit brand & category preferences |
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My Lookbook & Closet Personal creation & shopping support |
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