Vertigo Lover
Spring '02
discipline:
typography,
marketing/comms
theme:
language
Design for a contemporary romance novel and the associated advertising collateral.
The posters endlessly reiterate in randomised combinations, the intersection of three words embedded in the title to express the the obsessive character of love. The lack of other features identifying the posters as advertising leaves the viewer curious, and creates an opportunity for surprise in the eventual encounter.
The cover continues the playful approach to the title, and utilises a restrainted dynamism to draw in the bookstore browser.
typeface(s): Democratica
view cover / posters
Design for a contemporary romance novel and the associated advertising collateral.
The posters endlessly reiterate in randomised combinations, the intersection of three words embedded in the title to express the the obsessive character of love. The lack of other features identifying the posters as advertising leaves the viewer curious, and creates an opportunity for surprise in the eventual encounter.
The cover continues the playful approach to the title, and utilises a restrainted dynamism to draw in the bookstore browser.
typeface(s): Democratica
view cover / posters