Provide.net
Provide.net | Nov '03
discipline:
identity/branding
theme:
figure/ground
Identity and branding program for an Internet Service Provider. The key brand values of this Michigan-area ISP, suggested by its name, are its accessibility, generosity, and quality of service.
the easiest way to find dozens of people who share your idea of fun ...
[image of hot air baloons against the sky]
These characteristics are emphasized by the expansion and distribution suggested by the floral figure created by the replacement of the 'o' in 'Provide' with an open circle of petals. typeface(s): Myriad MM
the quickest way to find a map to get to the beach to eat watermelon with someone really special ...
[image of 7-yr old boy and girl eating watermelon on the beach]
The brand values are reinforced in the marketing collateral by a palette of bright primaries. The photography avoids literal themes commonly used in branding technology and internet services, and instead depicts human activity against an expansive background in order to suggest the range of possibilities made simple / feasible / enjoyable by the various aspects of the internet.
Identity and branding program for an Internet Service Provider. The key brand values of this Michigan-area ISP, suggested by its name, are its accessibility, generosity, and quality of service.
the easiest way to find dozens of people who share your idea of fun ...
These characteristics are emphasized by the expansion and distribution suggested by the floral figure created by the replacement of the 'o' in 'Provide' with an open circle of petals. typeface(s): Myriad MM
the quickest way to find a map to get to the beach to eat watermelon with someone really special ...
The brand values are reinforced in the marketing collateral by a palette of bright primaries. The photography avoids literal themes commonly used in branding technology and internet services, and instead depicts human activity against an expansive background in order to suggest the range of possibilities made simple / feasible / enjoyable by the various aspects of the internet.
