Prada Epicenter NY Prada | April '01 – May '02
 
view interfaces
discipline: interaction / interface theme: play, transactional
In-store multi-channel content display system developed in collaboration with AMO and IDEO.
The objective of the user-experience design was to integrate handheld devices, touchscreens & presentation displays, an intranet, and customer-service web site interfaces into a seamless physical/virtual experience embedded in the context of the Prada brand, the Broadway store location, and the high-touch service relationship between the sales staff and their clientele.
In addition to the design and development of the user experience, in order to support the brand proposition that 'Prada is content', we designed the process and procedures which would be used by client personnel to produce all screen-display assets on a seasonal basis.
Existing sources of content within the many workstreams within Prada – design, manufacturing, archiving, advertising, merchandising, fashion shows, public relations, etc. – were identified and trained in the production of source digital assets. This effectively created a parallel layer of representation across key nodes of the existing production process, effectively seeding a more thorough 'virtualization' of the entire organization.

In order to manage this volume of content, taxonomic standards – utilizing both naming conventions and directory stryuctures – were developed for the delivery of source assets and display assets.

Display assets in various sizes across multiple devices/interfaces were generated by batch-processing scripts.


awards: IDSA 2002 Silver and Bronze