Murder on the Internet
William Morrow Books | Feb '98
discipline:
marketing/comms
theme:
cross-media
Site to complete the loop for a book about an internet mogul who has been murdered. The last chapter of the book is missing, and readers are directed to the web site to guess who may have commited the crime. The best answer (the author has the last chapter locked in a safe) wins the $25,000 reward.
Design communicates the complexity of the multiple possibilities through a dense layering of imagery, and the heat of a murder investigation through an almost claustrophobic color palette.
Site to complete the loop for a book about an internet mogul who has been murdered. The last chapter of the book is missing, and readers are directed to the web site to guess who may have commited the crime. The best answer (the author has the last chapter locked in a safe) wins the $25,000 reward.
Design communicates the complexity of the multiple possibilities through a dense layering of imagery, and the heat of a murder investigation through an almost claustrophobic color palette.
