Locked
Locked Security Products | Nov '02
discipline:
identity/branding
theme:
figure/ground
Identity for a Security Products Manufacturer.
The typography is bold and reassuring.
The counter of the 'O' is elaborated as a mechanical-looking symbol.
Within the word mark, the symbol reinforces the notion of security by retaining its vertical orientation in contrast to the oblique letters.
It is also used independently as a product mark.
typeface(s): Futura BT