Locked Locked Security Products | Nov '02
discipline: identity/branding theme: figure/ground
Identity for a Security Products Manufacturer.
The typography is bold and reassuring. The counter of the 'O' is elaborated as a mechanical-looking symbol. Within the word mark, the symbol reinforces the notion of security by retaining its vertical orientation in contrast to the oblique letters. It is also used independently as a product mark.
typeface(s): Futura BT