f*k the rv'lut'n!
Summer '02
discipline:
identity / branding
theme:
agitation
f*k the rv'lut'n!
An identity program for failed revolutionaries, lapsed leftists, disaffected students, and commies of all stripes. A rallying cry from the birthplace of industrial progress for a class left without an identity. The last graphic manifestation in the history of socialist revolution, the ultimate branding program.
f*k the rv'lut'n! is a exercise in the (il)legibility of socially prescibed identities,
and the symbols that encapsulate them.
The cryptic logotype is comprehensible only through repeated attempts at articulation – and then only as a parody of a Northern brogue.
f*k the rv'lut'n!
Coming soon to a t-shirt near you. typeface(s): Plak
f*k the rv'lut'n!
An identity program for failed revolutionaries, lapsed leftists, disaffected students, and commies of all stripes. A rallying cry from the birthplace of industrial progress for a class left without an identity. The last graphic manifestation in the history of socialist revolution, the ultimate branding program.
The cryptic logotype is comprehensible only through repeated attempts at articulation – and then only as a parody of a Northern brogue.
f*k the rv'lut'n!
Coming soon to a t-shirt near you. typeface(s): Plak