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Coca-Cola Freestyle The Coca-Cola Company | Apr '08 to date

Coca-Cola Freestyle™ is a new fountain dispenser from The Coca-Cola Company that uses microdosing technology to dispense more than 100 sparkling and still beverage brands from a single freestanding unit, delivering unprecedented beverage variety with choices to suit any consumer taste

The key design challenge for the user interface was to present the variety of beverages available in a way that made the experience of selecting one intuitive, delightful, and immersive in the aura of the brands offered. The design of the system integrates the behavior of the touch screen user interface, the lighting scheme, and the mechanical pouring elements into a seamless whole that eases the consumer into a new interaction paradigm for dispensing a beverage.

Moving into pilot rollout in Q2 2010. Find a Freestyle dispenser near you [Facebook]

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