We have worked extensively with the Cox Automotive Group (US) and Trader Media Group (UK) to broaden the value proposition of their wholesale (Manheim) and retail services (AutoTrader) for car dealers and shoppers by enhancing their digital tools through iterative design and extensive testing

Manheim
The redesign of the Manheim dealer site transformed it from an aggregation of un-unified applications that accessed different inventory channels into the preferred online access point to the wholesale vehicle marketplace for Manheim's dealer customers


The new design integrated their operating locations to create a consistent market-wide set of capabilities/services and a unified source of vehicle inventory, and simplified dealers' processes for locating vehicles across multiple auction locations and inventory channels, and increased their operational efficiency across the entire auction cycle.
[Manheim is the world's largest provider of vehicle remarketing services. In 2007, Manheim handled nearly 10 million used vehicles, facilitating transactions online and through live auctions, representing more than $59 billion in value]

Manheim

AutoTrader UK iPhone App

Coming soon, to an app store near you! The AutoTrader UK iPhone app brings relevant classifieds inventory to the consumer and adds a fun twist to the car shopping experience AutoTrader UK

AutoTrader Dealer Community
We redesigned the AutoTrader.com Dealer Community application to improve dealers' ability to make smart purchase & sell decisions on their used vehicle inventory; to provide greater visibility into inventory positions and relevant market trends; and to enhance their ability to present and merchandise vehicles in relation to the competition



AutoTrader